Brisbane Lions

With a growing presence in Melbourne and a fanbase that follows them everywhere, the Brisbane Lions needed a local base that matched their ambition and identity. The back-to-back AFL premiers were previously operating from a basement space within Marvel Stadium, no natural light or retail presence and limited storage – a setup that no longer supported the club’s growth.

Securing a 100sqm tenancy in the heart of Docklands, formerly a pizza shop and later a temporary project space, the Lions engaged Cachet to reimagine it as a high-performing workplace and retail environment.

Commercially, the retail space was a priority. The space needs to flex between day-to-day trading and peak game day conditions. A modular point-of-sale solution allows the retail function to extend outdoors during high-traffic periods, improving fan flow and maximising merchandise opportunities. Internally, a considered layout and bold, legible signage ensure the space performs consistently, whether on a quiet weekday or a full-capacity match day. Workstations were reconfigured to maintain clear sightlines to the entry and retail zone, ensuring staff remain connected to daily activity, while dedicated meeting and office spaces were introduced to support the selection coaches and broader operations.

Identity was equally central. Cachet drew on the Lions’ original Fitzroy colours, a deliberate nod to the club’s heritage, threading them through the space via door colour and acoustic panels in the offices and meeting room. The club’s memorabilia sits front and centre, bathed in the natural light so notably absent from their previous home. Privacy in the meeting and office spaces is delivered through frosted window film featuring legends of the club, keeping the identity of the Lions present at every turn.

The result is a workplace that reflects a club proud of its history and clear-eyed about its future, one where selection meetings take place steps away from where staff have been known to conjure up game plans mid kick-to-kick.

This project reflects a considered partnership between Cachet and the Brisbane Lions, delivering a Melbourne base that works as hard as the team it represents.